You DON’T Need An Exact Match Domain

Most niche blogging or niche site building courses recommend using an exact match domain name for the website. An exact match domain name is a domain name that is exactly the same as the keyword phrase that the website is targetting. It is normally also  recommended to only go for COM, NET or ORG exact match domains.

For example, if your keyword phrase is “best value gps”, then an exact match domain is “”, or “”, or “”.

However, you will often find that the exact match COM, NET and ORG domains of good keyword phrases (phrases with income potential and low competition) are already taken. Does this mean that you forget about the keyword phrase and move onto something else? Certainly NOT!

What can you do if an exact match domain is not available for a particular keyword that you want to build a website around?

An exact match COM, NET or ORG domain is not essential to get a page 1 ranking. As long as the keyword phrase is INCLUDED in the domain name, you get still get a ranking boost.

Here are 4 things you can do if an exact match COM, NET or ORG domain is not available:

  1. Register the INFO exact match domain
    I have several INFO domains that rank page 1 for my target keyword phrase – don’t believe statements that INFO domains are no good.
  2. Register the keyword phrase with dashes
  3. Add a word to the beginning or end of the keyword phrase
    The best additional words to use are those known as “stop words”. These are words that Google ignores, such as AND, BY, FOR, THE, WITH, A, BEST, GUIDE, PLUS, PRO.
  4. Register the keyword phrase with a non-relevant character such “x” or “v” on the end

All of these domain name strategies work, but if I had a preference I would probably use option 4. Having an unrelated letter at the end of the domain name is as close as you can get to the real thing if the exact match COM, NET and ORG versions of the keyword phrase are taken.

For a good example of this in practice do a Google search for “tinnitus miracle” (without the quotes). The top search result should be “”.

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February 18, 2011|Comments (4)
Posted in: Auto Blogging|Tags: , ,


Posted by Jillian GPS
February 19, 2011 at 12:53 am

What about adding the word review, is that also a word Google ignores?

Hope so, ‘cos I’ve used it quite a lot!

Thanks for the tip on using random letters too :-)

Posted by Johnno
February 19, 2011 at 11:35 am

I’ve seen heaps of “” sites that rank well.

Google bolds the keywords in the domain name when they match the searched for phrase, so this helps to make the listing stand out a bit in the search results.

Random letters – obviously if the exact match domain is available I would grab it, but if you can’t get one then adding just 1 letter still looks real close to the exact match.

Posted by rinaldi
April 10, 2011 at 4:32 am

Thanks for the tips, especially the 4th. I will try it when registering a new domain. I have found that .info sites can rank high for certain keywords (e.g ‘Cotswolds info’). However I will still take a closer look at this.

Posted by Johnno
April 10, 2011 at 12:13 pm

I have a couple of INFO domains that rank okay. I don’t think infos deserve the bad rap they get. Having said that I always try and get the COM, NET or ORG first, if they are available.