WSO 659063: Knowledge Graph SEO

Reviewed by Johnno on .
RATING: Rating: 4 out of 5 starsRating: 4 out of 5 starsRating: 4 out of 5 starsRating: 4 out of 5 stars

Price: $ 11.97|Visit Website

The Hype

From the salespage:
Discover exactly how I rank myself against the biggest guys in the SEO industry and most importantly how you can do it too.

In this wso you will learn about the setups and steps to quickly build yourself the strength to compete with the toughest competition.

 

The Reality

The WSO is a case study of how the author ranked one of his blog posts on page 1 for the keyword “social signal”. It is also a big plug for his WordPress plugin being sold from the same blog – Social Metrics Pro.

The author describes 4 phases:

1. Build Your Authorship Profile by fully completing Google+, Facebook, LinkedIn and Gravatar profiles. Make sure you link to the site you want to rank in the profiles.

2. Authority Positioning by looking at the content of the other page 1 sites and making sure that your content references or includes the same people, keywords, events and sentiments as the existing sites that rank on page 1 (this is what the author calls the Knowledge Graph).

The content itself consists of a 1000+ word “Candidate” article (also called a “pillar” article by other blogging experts) – this is the article you want to rank – and 3-5 five smaller assisting articles that link to the main article.

The author describes outsourcing the writing of the main article on ODesk – which I something I have never heard of for big, authoritative articles. Unfortunately the cost of this is not revealed, but I bet it is expensive.

3. Backlinking and Social Signals Generation by promoting the articles
on your own Facebook, G+ and Twitter. If the article is good it should then spread naturally via social networks. Back links will then also be generated naturally as well. The only manual back linking technique described is to do a paid press release.

4. Taking it further by asking your readers whether the content helped them. This is done via a custom plugin which the author includes for download. I doubt whether this step is really that necessary.

 

Pros

  • Demonstrates a completely white hat method of SEO
  • Shows how social media can be used for SEO
  • Shows how you can rank without having to manually build a heap of back links

 

Cons

  • Content production is expensive, and lots of content is needed
  • Relies on you having well established social media networks and followers – therefore this wouldn’t work for newbies or those with little or no presence on social networks
  • Overt promotion of the author’s other products throughout the WSO

 

The Bottom Line

This is an excellent case study and demonstration of white hat SEO via the production of high quality content promoted primarily with social media.

Definitely not for newbies, or those without established profiles and reasonable followings on the major social media networks. Therefore I take away 1 star as it is NOT the case that anyone (especially newbies) can replicate this WSO, and give it a rating of 4 stars.

 

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