Exact Match Domains In Reverse?

alternatives for exact match domainsA while back I wrote a post (You DON’T Need An Exact Match Domain) that answered this question:

What can you do if an exact match domain is not available for a particular keyword that you want to build a website around?

In that post I listed 4 alternatives:

  1. Register the INFO exact match domain
  2. Register the keyword phrase with dashes
  3. Add a word to the beginning or end of the keyword phrase
  4. Register the keyword phrase with a non-relevant character such “x” or “v” on the end
I normally use either 3 or 4 when I can’t get the exact match domain name that I want, but┬ájust recently I have just come across another alternative that may be even better.

The alternative is to reverse the words of the keyword phrase. Here’s an example:


Domain name availability:

revitolcellulite.com – not available
revitolcellulite.net – not available
revitolcellulite.org – not available

celluliterevitol.com – available
celluliterevitol.net – available
celluliterevitol.org – available

This is great because it should have virtually the same SEO advantage that the regular exact match domain has. Also very few people (including myself up until recently) are aware of this technique.

I will be definitely trying this as my number one alternative if an exact match domain name for my target keyword phrase is not available.


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September 8, 2011|Comments (2)
Posted in: Auto Blogging|Tags: , , ,


Posted by Marcus
September 16, 2011 at 8:24 am


Have you actually tested this ? If this works I consider it a loophole in google’s algo..

If it really works and people exploit it to the max, google will most probably change it s algo..

Posted by Johnno
September 16, 2011 at 10:15 am

I have a whole pile of keyword phrases that I dumped because I couldn’t get an exact match domain.

What I am doing now is revisiting those phrases and picking a couple that I think might work with a “reverse exact match” domain. I will update this post after I have built the sites and seen how they performed.

The whole idea of an exact match domain “boost” has been labelled a loophole.

I think it is related to the fact that many people use Google to navigate to a particular site by name. Google wants to serve its customers the most relevant results, and lots of searchers use a search engine for navigational queries and just want to find a particular website. Therefore including an exact-match listing at the top of the results makes good sense.

The other point is Google bolds the words in the URLs of search results that match the original query, and does not take the order of the words into account.

Try this – search Google for “lcd 42 inch” (without the quotes).

ALL the search results have the words “42 inch LCD” (in that order) bolded.