Google’s love affair with exact match domain names (EMDs) has been going on for a long time. I’m sure everyone has seen sites with no links, not much content and no authority at the top of search engine results. Why? Presumably because they have perfect query matching domain names.
But is this still the case? After all the major Google updates (“Panda” etc) is an exact match domain still a license to rank?
Interesting Exact Match Domain Strategy
Do a Google search for “chris hemsworth workout” (without the quotes). Here’s what you get:
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Position 1:
chrishemsworthworkout.org
Position 3:
chrishemsworthworkout.com
Position 4:
chrishemsworthworkout101.com
Position 8:
chrishemsworthworkoutroutine.com
Four out of the top 10 results are either exact match, or close to exact match, domains.
Note I am ignoring other ranking factors, including the number of inlinks to each site. However it looks like having an EMD is a good start if you want to rank for “chris hemsworth workout”.
Now search for “chris evans workout” (without the quotes):
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Position 3:
echrisevansworkout.com
Position 5:
chrisevansworkoutroutine.com
Position 6:
chrisevansworkoutx.com
Position 7:
chrisevansworkoutx.com
Position 9:
chrisevansworkout.org
Six out of the top 10 results are either exact match, or close to exact match, domains.
Note the domains that have a single letter either before (echrisevansworkout.com) or after (chrisevansworkoutx.com) the exact match phrase.
Both Chris Hemsworth and Chris Evans are the stars of recently released movies.
These examples come from an interesting report I found about making good money by selling affiliate products that relate to current or upcoming movies. In both the above examples the stars had to workout to get muscled physiques to suit their character in the movie.
The report’s author made almost $10,000 from an EMD site created to cash in on the interest of searcher’s looking to find out how Chris Hemsworth achieved his amazing body in the movie Thor.
It is easy to see that this idea could be expanded beyond movies. For example there are also TV stars, pop/music stars, sportspeople and models – in fact any type of celebrity.
Try this – go to Google Keyword tool, type in a movie/actor/popstar/model’s name, and see what people want to know about them. Now find a product to match that need and then setup a simple EMD site to promote that person and the product. Click here to find out exactly how it is done